Oct 22, 2019

THE INFINITI QX30 IS THE CHOICE FOR MILLENNIALS

Millennials have more options than ever when looking to buy or lease a new car. With attractive lease offers and trade-in programs, luxury automakers are finding a way to reach this younger generation. Millennials are tech-savvy and knowledgeable, but perhaps most importantly, they are value-oriented. As sedans are becoming increasingly less popular, automakers have seen a surge in sales of their SUV and crossover models. One brand that has taken notice of this trend is INFINITI.

INFINITI has taken its large QX60 SUV and shrunken it down into a stylish crossover packed with features. The result is the INFINITI QX30 crossover. The QX30 represents the next generation of affordable luxury crossovers aimed at younger buyers. It has become an excellent entry point into the brand and INFINITI hopes they will retain these customers with their Total Ownership Experience program, which also offers repeat customer incentives.

WHAT MAKES THE QX30 A STRONG VEHICLE?

The QX30 has attractive styling that is unmistakably INFINITI. With 34 cubic feet of cargo volume, it is also extremely practical, since the QX30 still retains its compact shape. Millennials are attracted to vehicles with cutting-edge technology, and the QX30 delivers on that promise by offering intelligent cruise control, part of a suite of features that assist in navigational and spatial control.

TECHNOLOGY IS IMPORTANT FOR MILLENNIAL SHOPPERS

The INFINITI InTouch system provides navigation with real-time traffic updates, perfect for young adults looking for the best path to get to work. Convenient features such as Bluetooth connectivity and mobile phone syncing will make their commutes all the better, while the music is played through a premium Bose audio system. The QX30 is also no slouch on the road, boasting a turbocharged 2.0L engine that produces 208 horsepower and 258 lb-ft of torque. The interior cabin is elegantly decorated with fine leather and wood accents, making the QX30 upscale and sophisticated.

The QX30 offers Millennials everything they are looking for in a handsome package. It successfully blends luxury, sportiness, and practicality, which is why it is quickly becoming the choice of this younger generation. For additional details or to schedule a personalized driving experience that won’t soon be forgotten contact INFINITI on Camelback today.