WHAT DOES THE INFINITI CAR SYMBOL MEAN?

The INFINITI brand was born out of parent company Nissan, back in 1985. The goal was to bring luxury, high-performance vehicles into the market with a new, more stylish branding.

The INFINITI symbol is one that has been around since the beginning of human civilization. The logo encompasses two lines in the middle that converge in the center of the circle, this represents both a road converging into the horizon and Mount Fuji, referencing the brand’s Japanese origins. The shape of the logo is a stylized number 8 lying on its side, associated with infinity or forever.

The INFINITI brand was named by July 1987, and the brand worked hard to create a new approach to the luxury car industry. Style, performance, and customization all became part of the INFINITI approach to luxury vehicles throughout the world.

The symbol itself is silver, giving it both a modern and stylistic look. It’s easy to identify the symbol and one that genuinely identifies what the INFINITI brand is all about.

It is the process of buying a luxury car from start to finish that the INFINITI brand wanted to change. With such attention to detail, the idea is that once you choose INFINITI, you’ll never leave for a different brand of vehicle.
The INFINITI brand has made great strides in the luxury car industry and is now a leader throughout the world for luxury vehicles. People who first purchase an INFINITI stay loyal to the brand for the high-performance, excellent customer service, and the fantastic attention to detail.

At INFINITI on Camelback, we are ready to help you find the INFINITI vehicle of your dreams. Come in and talk to one of our professionals to learn more about the INFINITI brand and learn why INFINITI is a leader in the luxury car industry.

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