Dec 22, 2022
People's Choice Awards

INFINITI announced its bid to sponsor the ongoing People’s Choice Award in the USA. During a recent release, its head of Media and Marketing Director, Shelley Pratt, stated that the move would see many youths come together. The recent initiative is dubbed “infinitely You”. Its main agenda is to campaign for partners to celebrate and embrace themselves.

Various social and creative activities will be held in Santa Monica, California, for this year’s People’s Choice Award, scheduled for December 6th, 2022. INFINITI has targeted the first black gay openly cast on reality TV shows to help with the campaign and awareness. The TV host and personality is a great epitome for the campaign due to his strong sense of self and purpose.

Karamo airs a daytime TV show that NBC Universal produces to illustrate the power behind being your authentic self. This is a good opportunity for Karamo to epitomize the INFINITI Brand during this year’s initiative.

The partnership also includes the presentation of INFINITI X60 on the purple carpet. The Brand also introduced custom in-show content produced to reinforce the Infinitely you Ad campaign. The content illustrates the Brand’s commitment to offering customers life’s most intimate and great moments.

The fans fueled INFINITI’s move to allow them to celebrate the historical event of the year. The Brand and its partners have created engaging and exciting integrations to ensure this year’s event is successful and elevated. The audience will have an exciting experience as they embrace and celebrate themselves for who they are.

For more information about this partnership, visit our dealership or contact us through the available numbers. We will be glad to hear from you.